Before I went away on holiday, I had been focusing on Therapists and Holistic practitioners, helping them free up time to focus on their clients and the meaningful work they do. But while I was away, I found myself reflecting on my business and who I truly wanted to support. I felt like I hadn’t quite hit the nail on the head with my niche, I loved what I was doing, but I knew there was more I could explore.
Then something interesting happened. A couple of professionals reached out to me who didn’t quite fit into the “Therapist” or “Holistic practitioner” bracket, but they felt aligned in a different way. These were people who cared deeply about the impact of their work, not just on their clients, but on the world around them. They were running purpose-driven businesses, striving to create positive change, and they needed support to keep everything running smoothly behind the scenes.
That’s when it clicked. It wasn’t just about the type of business someone ran, it was about their values. I realised that what truly matters to me is working with professionals who are conscious of the impact their work or brand has on others. Whether they’re in wellness, coaching, sustainability, or another field entirely, I want to support people who are making a positive stamp on the world.
So, I’m expanding my focus. Alongside therapists, I’m now supporting conscious professionals—those who are purpose-driven, value-led, and want to create change without getting bogged down by admin.